I grew up on a farm in Southern Saskatchewan where the closest General Store sold us the motto 
"If we don't have it, you don't need it."    
 
What do you think a motto like that would do to a business today???  

I recently went to visit the old general store where I was welcomed by the owner and his wife who
still faithfully manage their store after 50 years.  I looked around.... it really did have everything I needed.