Do you ever find yourself, as I do, feeling cynical about marketing claims made by businesses about their "green" products, services, or operations? Identifying “green washing”, as it’s termed, can be a significant challenge for the public when making decisions about which businesses to support. It can often take a great deal of time and research to determine which businesses are making genuine claims. Such businesses, once vetted, get my full support because I am confident that they operate with integrity.
Benefit Corporations